WAP Surveys
You and millions of other people around the world use the Internet every day -- to communicate with others, follow the stock market, keep up with the news, check the weather, make travel plans, conduct business, shop, entertain yourself and learn. Staying connected has become so important that it's hard to get away from your computer and your Internet connection because you might miss an e-mail message, an update on your stock or some news you need to know. With your business or your personal life growing more dependent on electronic communication over the Internet, you might be ready to take the next step and get a device that allows you to access the Internet on the go.

That's where wireless Internet comes in. You've probably seen news or advertising about mobile phones and PDAs that let you receive and send e-mail. This seems a logical next step, but there are some questions that come up when you think about going mobile with the Internet. Will you still be able to surf the Web? How fast will you be able to get the information you need? You might have heard of the Wireless Application Protocol (WAP) and wonder how it works.

WAP is an open international standard for applications that use wireless communication. Its principal application is to enable access to the Internet from a mobile phone or PDA

A WAP browser provides all of the basic services of a computer based web browser but simplified to operate within the restrictions of a mobile phone. The Japanese i-mode system is another major competing wireless data protocol.

WAP sites, are websites written in, or dynamically converted to, WML (Wireless Markup Language) and accessed via the WAP browser
Before the introduction of WAP, service providers had extremely limited opportunities to offer interactive data services. Interactive data applications are required to support now commonplace activities such as

• Email by mobile phone
• Sports results
• News headlines
• Tracking of Stock market prices
• Music downloads
• Research
  

WAP is a great technology, as it is perfectly engineered for today's mobile computing devices. Okay, it is rather limited, with the main challenge is how to present information in an efficient way. This goes against the ever increasing requirements of WWW pages, which seem filled with pointless graphics, superficial menu options. WAP is thus a pure technology and relies on the strength of text for its content. The information contained in text is actually one of the weakest areas of WWW pages, as most users simply do not read much of the text on the screen, thus WAP gives a good opportunity for content generators to present their information in an interesting a textural way.

WAP
Our new online WAP survey tool provides Market researchers the ability to create their own WAP surveys and send a unique URL via SMS that links to your survey. Results can be viewed online and rel-time to provide your clients with valuable feedback on the campaigns success.

With 95% of the UK population owning a mobile, penetration outstrips the PC 5 to 1 across the UK (3 to 1 in London). The mobile is the ultimate research platform. It can reach your target market giving immediate responses with interactive results. The mobile is personal, individual and private. The medium allows you to send images and solicit reactions .The response levels are high and results are embellished by text, pictures and video. You can reach our respondents ‘in the moment’, capturing their feelings and reactions, bringing you closer to them.

Here’s an example of a WAP survey.